How Can We Help You In 2020?

A tradition for a lot of businesses at the end of the year is a post about the great things that are coming in the next year.   We’ve done our share of those in the past,  but I thought I’d change it up this year.   As 2019 comes to an end, and we look forward to 2020,  I don’t want to talk about what’s new with us,  I want to talk about what’s new with you,  and how EnMart can help you with the new opportunities and challenges you may face.

If your challenge is to reduce your production downtime,  one culprit may be the thread you’re using.   If you’re experiencing a lot of thread breaks or birdnesting,  it might be time to investigate a different brand of thread.   It could be that you’re paying a lot of money for a premium thread that isn’t behaving in a such a premium way,  and your thread cost isn’t keeping pace with your income.   If one of your goals for 2020 is to reduce your thread expenditures or to eradicate production downtime,  we would like to recommend you take a look at Iris UltraBrite Polyester thread.    The Iris Thread is durable,  elastic,  colorfast and runs smoothly at high speeds.  A trilobal polyester,  it also has a great shine which makes it a standout where ever it’s used.

Another common cause of embroidery issues can be stabilizer.   Some embroiderers are using stabilizer that isn’t adequate for the job they’re asking it to do,  which means they have to use more to achieve the desired effect,  which impacts their budgets.   Other times,  an embroiderer may not be aware of a stabilizer which is specially designed to work with a material or type of embroidery,  and so are doing a lot of extra work to get the desired finished look.   If you’re not aware of all the types of stabilizer EnMart carries,  check out our “Supply Spotlight” posts to learn more about how stabilizer can be used.  If you are interested in samples of the stabilizer we offer,  contact us and we’ll be glad to send you a stabilizer sample pack.

If your goal is to increase your profits in 2020,  an area you might wish to investigate is blank patches.   Patches are very versatile and can be added to a large variety of options.  People also tend to think they’re more complicated to make or to embroider than they actually are.  If you’re looking for patch blanks which you can embroider,  we supply those,  as well as instructions on how to embroider them.   If you want to make your own patches,  we offer multiple types of water soluble backing,  and merrow floss as well.  Finally,  if you’d prefer printed patches (a great option for hats,  for instance)  we can supply those quickly and for a great price.

Merry Christmas

 

EnMart will be closed Tuesday, December 24 and Wednesday, December 25 in honor of the Christmas holiday.  We wish all our customers and friends a safe and happy Christmas. 

What Can You Make with Vinyl?

Photo courtesy of Siser NA

As many of you may already know,  EnMart has started selling heat transfer vinyl.  We’re excited about this new product line because it gives our customers yet another decoration option,  and the opportunity to fill all their decoration needs in one place.   We do know,  however,  that we now offer an embarrassment of choices when it comes to decoration options and sometimes it’s hard to know what you want to do.   To help you deal with this problem,  we decided to create some blog posts talking about the various things you can do with the particular products we sell.

Let’s start with the EasyWeed Heat Transfer Vinyl.  EasyWeed applies at a lower temperature than other vinyls,  can be hot or cold peeled and is slightly thinner than other vinyls on the market.   That makes it ideal for things like this cute set of his and her pillowcases.  If pillowcases aren’t your jam,  a blaze orange beanie for the hunter in your life might do the trick.  Keep him or her safe and stylish all at the same time.

A fun way to change things up when it comes to vinyl is EasyWeed Electric,  which offers vibrant colors and a pearlescent metallic sheen.   This is the perfect vinyl for when you want to attract a little notice, without being too over the top.  Using this vinyl,  you can show your eco-friendly cred and make this upcycled Earth Day tote bag.  Or,  if baby’s first Thanksgiving needs a little more sparkle,  you can create this adorable bib and onsie set.

We all know a little sparkle is the spice of life,  and EasyWeed Glitter is a great way to add visual interest without creating a mess.   No small pieces of glitter ending up anywhere,  no sequins to shed,  just pure,  unadulterated attention getting sparkle.  Jazz up the most boring of items, an elbow patch,  with a little extra glitter. Decorate a canvas with HTV Glitter and create your own work of shiny art.

You can also take your vinyl to the next century with the Holographic HTV.  This vinyl has color changing chips which give designs an extra bit of dimension and depth.  It’s perfect for celebrating a milestone,  like a graduation,  by decorating your mortarboard.   You can also add bling to almost any item by creating our own glitter rhinestones.

The one thing to remember about vinyl is that it’s very adaptable and not just for garments.   You can put the vinyl products EnMart sells on wood, on table runners made of burlap,  or even on faux leather.   The only limit is your imagination.

And remember,  at EnMart,  we want you to have it your way when it comes to vinyl.  That’s why we sell vinyl by the yard,  so you can orders as much or as little as you need for your project.   We are also always open to ideas for products we should stock.   If you’re looking for a particular vinyl you don’t see on our site,  contact us and let us know.

Frequently Asked Questions About Shipping

Sometimes it seems like deciding how your order should be shipped is the hardest part of placing an order.   How fast does it need to get there?   How much money do you want to spend?  Does one carrier operate a little more efficiently than another in your area?  There are a lot of details that need to come into play to make sure the shipping option you select is the best one for you,  and today I wanted to answer some common questions about shipping from EnMart,  in hopes of making that decision a little easier.

What shippers does EnMart use? Currently our primary shipping option is Federal Express.   We also offer shipping via USPS for package ten pounds and under.  We do have the ability to ship via UPS as well,  although that must be requested.  We can also ship on a customer’s account number.

How do I request you ship on my account?  “Use my Fedex/UPS Acct #” is an option on the pull down menu where you can select shipping.   If you select this option,  we will ship on your account.  Please make sure your account number is either included in the notes on your order or listed in the designated spot in your account record.

Who determines if a location is business or residential? That determination is made by the carrier,  usually based on USPS zoning tables.   EnMart has no control over how a business is classified.  The carriers charge us based on those classifications and that is how we charge you.

Is USPS always the cheapest shipping option? Not always.  USPS can be a great option for things like blank patches,  but it isn’t always the least expensive way to ship.  Make sure to check out all your options and compare prices when deciding how your order should be shipped.

How quickly do items from EnMart ship? Most items that are in stock and on the shelves will ship same day. Larger orders may take an additional day.  Orders placed later in the day may also ship next day.  Items,  like blank patches,  that need to be made,  will ship based on the posted production times.

Can I pick up items at your facilities? We do have a local pick-up option which is available for customers who are near one of our locations.   Polyester Thread and stabilizer are available for pick-up at every location.   Other items may only be stocked in certain locations.   You will be notified if you elect to pick-up locally and the item is not available.

Does EnMart offer free shipping? As a general rule we don’t offer free shipping.  We do occasionally have a special where free shipping is offered,  but those are rare.  Our problem with free shipping has always been that it isn’t really free,  the cost is generally just passed on in the cost of the items purchased.  Rather than raise our prices to provide “free” shipping,  we decided to keep our prices and shipping costs reasonable.

Remember,  if you have questions about the best way to ship the items you order from EnMart,  you can always contact us and ask.

Stabilizer Secrets: Choosing a Stabilizer

One thing that many embroiderers overlook,  or may not be aware of,  is the fact that using the correct stabilizer can have a huge impact on the success of failure of a stitch-out.   Yes,  there will always be that one embroiderer who uses one type of backing for everything and does well  but,  for the most part,  a good marriage of stabilizer and fabric and design is required for embroidery to appear at its best.    The correct choice of stabilizer can make your sew-out smoother,  faster and provide a finished piece that is of a higher quality.   Because this is such an important decision,  we wanted to offer some things to consider before you choose.

First,  as we already know from this post backing/stabilizer comes in different types.  If you take it down to the most basic level,  you’re dealing with either cutaway or tearaway stabilizer.  Even the specialty backings will most likely be one of these two types,  so knowing when and why you might want to use a particular type is crucial.  Tearaway stabilizer is easier to remove as it tears away,  so it might be a good option for jobs where there are time constraints.  Cutaway stabilizer generally has less stretch to it,  so it may be a better option for performance wear or other stretchy fabrics.   When choosing which stabilizer to use make sure to take into account all the qualities of the fabric,  requirements of the design,  and things like time and effort expended when making your decision.   The right stabilizer choice will improve both your sew-out and your production time.

Second,  stabilizer weight matters too.   Nothing is less attractive than a stitch-out that is weighted down with a wad of backing.   Or a design that is so dense that it’s like a lump of wood attached to the fabric of the garment.   As a general rule,  light weight fabrics should be stabilized by a light weight backing,  and heavier fabrics with a heavier backing.   The goal is to find a backing that will stabilize the stitch-out without weighing down or distorting the fabric.

Third,  don’t forget backing does have a color palette.   Granted,  it’s not much of one,  generally being confined to black,  white and beige,  but there are color choices available.   If the item to be embroidered is thin or if there’s a chance at all the stabilizer might be seen,  it’s best to try to use a stabilizer that is close in color to the item being embroidered.

Finally,  don’t forget that specialty backing can have a huge impact on how well the finished design works.   Poly mesh is a great option for polos and lightweight fabrics. R2000 (a polypropylene stabilizer) is an ideal option for performance wear.   Adhesive backing comes in very handy when there are items like socks of blank patches to be embroidered.  Water soluble topping helps monograms and other embroidery stand out on fleece or towels.    It is entirely possible that you could go your whole embroidery career using only a standard cutaway or tearaway,  but why would you do that?  The specialty stabilizers can offer a variety of qualities that will help make your jobs easier and the execution of the design much smoother.   While specialty backings may,  in some cases,  be a slightly pricier option,  they will pay for themselves in speedier production time and quality finished products.

Remember,  stabilizer is the foundation on which everything else is built.  Just as you wouldn’t build your house on a sinkhole,  don’t build your embroidery on a stabilizer that can’t do the job required of it.   Choosing your stabilizer with care and after thinking about the requirements of the fabric and the stitch-out will ensure that you make a choice which will stand up to the needs of your embroidery and help create a finished product that will delight your customers.

New Tools to Make Shopping Easier

Earlier in June we announced the debut of our new website.   We decided, in part,  to revamp the old site because we wanted to make it easier for our customers to shop with EnMart.   One way to do that,  we thought,  was to add some tools that would help streamline the shopping process for certain products.   I’d like to introduce a few of those tools to you today.

The first tool is our Patch Designer. One of the main issues for people who buy patches has always been figuring out border and fabric color.   Our new Patch Designer tool allows you to do that in real time,  since it adds the colors you pick to a graphic of the patch you want to buy.   That way you can see if purple really does work with aqua,  or exactly what shade of gray you need.  Obviously monitors may skew colors a bit,  but the Patch Designer offers as true a color representation as we could provide.

The Patch Designer tool also walks you through every step in the purchase process,  ensuring you don’t forget to select a backing or don’t leave off a border or fabric color.   Once you’ve added all the necessary information,  this tool for designing blank patches gives you the option to add everything to your cart.   No fuss,  no muss and you can add all your patch details in one place.

Another useful new tool we’ve added is the Thread Color Selector.   This tool offers a color grid on which you can select your desired shade.   Once the shade is selected,  the tool will show you the Iris Thread color numbers that most exactly match your selection.  If you have an RGB number for the color you need,  you can select anywhere with that color area and then use the slider bar to reach the RGB color number needed.    The Color Selector will always show the closest matches available.

The next tool is an update of our Thread Cross Reference Converter.  This is the tool you can use to convert from another brand of thread to Iris.   Currently you can convert from Madeira, Robison Anton,  Isacord and Gunold,  as well as search for a thread color based on a Pantone color.  The goal of this tool is to make thread conversion easy and painless.

All the new tools can be found under the Resources tab in the top menu on the website.

Welcome to the New EnMart Website

Have you ever had that experience where you redecorate your house and for the first few days you bump into the coffee table because it isn’t where it used to be?  Things are familiar, yet different.   That’s a bit what creating our new website has been like. All the things you love about EnMart are still here, some of them just may be in different places.     And we’ve added some new features that are designed to make shopping with us easier and more fun.

One new thing is the Patch Designer, a tool that allows you to see your color choices in real time before you make your purchase.   Wondering if aqua and pink works better than navy and red?   This tool will tell you.    Another tool we’re excited about is the Thread Color Selector.   You pick a hue from the color chart and the selector shows you the Iris threads that are the closest match.   If you want to purchase, you simply click the color chip for the color you want and it adds to your cart.   Add in our redesigned Thread Conversion Engine and you’ve got a great system for finding or converting thread colors, all created to make your shopping experience more stress free and streamlined.

You may notice that the website navigation is different too.   Our menus have been redesigned to assist our customers in quickly finding what they need.  Also, did we mention we’ve added vinyl to our product offerings?  We know a lot of our customers are multi-hyphenates, embroiderers-sublimators-quilters or sublimators – crafters or some other combination.   Adding vinyl to the products we offer means we’re that much more of a one stop shop for our customers who work in more than one decoration discipline.

Finally,  there’s the new logo.   A more modern take on the EnMart name,  while still keeping a bit of the flavor of the old logo.   We think it’s a great fit with the new look of the website and for the way EnMart has evolved.

Welcome to the new EnMart.   Thank you for shopping with us.

Stabilizer Secrets: Weight and Why it Matters

One of the more mysterious things about stabilizer,  for some people anyway,  is weight and what that means when it comes to selecting and using stabilizer for a particular job.   On the surface,  backing weight seems pretty simple,  ounces are a familiar weight measurement,  so saying a type of backing is 2.5 ounces seems fairly easy to understand.  What complicates things is when you start factoring backing weight into the success or failure of an embroidered project.   Will using a 2.0 oz. backing rather than a 2.5 oz. backing mean the doom of your design?  Does the weight you choose to use really have that much impact on the success or failure of your project?  Manufacturers go through the bother of weighing stabilizer so the weight much have some impact on the function.

The first thing to understand about stabilizer weight is how manufacturers determine what that weight should be.  The weight of a piece of backing is measured by the square yard.  This means that,  should you have 1.5 oz. backing of the same type but from different manufacturers,  each square yard you weigh should weigh 1.5 oz.   Heavier weight backings,  a 3.0 cutaway for instance,  will be thicker and less flexible.   A lighter weight backing,  say a 1.8 oz. tearaway,  will be thinner and have more flexibility.

Obviously,  the weight of the backing will impact the functionality of the backing as well.  If,  for instance,  you’re sewing a sweatshirt, and the design is dense,  a heavier weight backing will pair with the fabric better and be more suited to holding a dense design.   Suppose,  however,  that you’re sewing on a lightweight polo shirt,  with a bit of a drape.  Then you’ll want a lighter weight stabilizer that is able to move with the drape of the fabric and not interfere with the lines of the garment.  Weight impacts drape and flexibility and the ability to hold a certain number of stitches or a dense design.   All these elements can impact the success or failure of your finished design.

The construction of the backing also has a little bit to do with the weight of the backing,  and a lot to do with the quality.  Machine embroidery stabilizer is typically made up of polyester fibers which are held together with viscose or wood pulp.  High quality backing will have more poly fibers and less viscose,  in lower quality backing the ratios will be the reverse.  What determines the quality of the stabilizer is the length of the poly fibers and the amount of polyester versus filler that is in the material.

A quick and easy test to determine quality is the light test.  Take the piece of stabilizer you want to examine and hold it up to a strong light source.   If the piece you’re examining is high quality,  the stabilizer will have even density and feel smooth when you run your hand over it. A lower quality backing will have thin spots and dense spots making for a more uneven sheet.   This uneven density can impact the quality of your sew-out significantly.

Keep in mind that the sheerness and weight of a backing does not always determine the number of stitches that can be stabilized. Take,  for instance,  the poly mesh backing that EnMart sells.  This backing is embossed,  which means if you hold it to a light source,  you’ll see a textured pattern in the material.   The texture allows the poly mesh to hold substantially more stitches than an unembossed piece of the same weight would be able to hold.

In the end,  weight is just one factor that impacts how a stabilizer will perform for a particular job.   The make-up of the fibers and the construction of the backing can also be critical.   And whether or not the stabilizer has any added features like embossing or texture can also make a difference in the density of the designs that can be used.  When deciding what stabilizer to use for your job,  make sure you take all these factors into account.

The Why of Trade Shows

Every once in a while,  someone will tell me that they don’t go to trade shows,  either as an attendee or an exhibitor,  because they simply don’t have the time.  My response to that is that time spent at a trade show is always worth it,  both as an attendee and as a vendor.   I admit,  I’ve spent more time as one than I have the other,  but I feel like I also have some insight into what attendees get from a show because I’ve met and talked with so many of them over the years. So,  if you haven’t been to a trade show yet,  or haven’t been to one recently,  here is my short pitch for why you should be attending trade shows,  either as an attendee or as a vendor.

If you’re an attendee,  a trade show is a great place to make connections,  both with fellow decorators and with employees of the suppliers with whom you want to work.  A trade show will almost always have a robust slate of seminars,  so it’s also a place where you can learn more about disciplines you already do,  or get a start on trying something new.   It’s also a place to brush up on your business skills,  be it sales and marketing,  using social media,  or figuring out how to communicate your pricing.

If you’re a vendor,  there’s no better place than a trade show to connect with new and current customers.   Depending on the show,  you may be able to sell on the show floor,  which has the potential for the dispersal of a large amount of inventory in a short amount of time.  A trade show can also be a terrific way to establish a presence in a part of the country where you may not have a facility.  It’s also a place to meet industry media and establish connections with industry stars.

Attending a trade show is definitely worth the time and money, whether you’re an attendee or a vendor.  Shows like DAX Chicago and NNEP EmbroideryMart look for venues that offer affordable accommodations for attendees.   Some shows will also offer load in methods for vendors that minimize the cost of bringing a booth and product to sell to the show.  The first thing to do is to take a look at the shows you might want to attend or vend at,  and then compare pricing with what’s being offered.   Your aim should be to find a show that will allow you to accomplish your goals without breaking your budget.

If you’re wondering where EnMart will be in the next few months,  we will be at DAX Chicago May 3-4 and highly encourage everyone to join us in booth 701.   We will also be at the NBM Meadowlands Show in New Jersey in July.