The Gifts of Summer

While you couldn’t tell it by the temperatures in Northern Michigan for the last few weeks,  summer is rapidly approaching.  The start of summer means a lot of things,  graduations,  the end of the school year,  summer camp,  family reunions,  Fourth of July,  and numerous cookouts, pool parties and campfires.  All of these events,  of course,  are also opportunities for personalized gifts or promo products.   If you’re one of the businesses that wants to capitalize on the season,  we have some ideas that will help.

First,  let’s start with education.   Teacher gifts are big at the end of the year,  and it would be nice to be able to offer something more than an apple.  A personalized Owl Cubbie (owls are symbols of wisdom) would make a great gift for a special teacher or professor.   The graduate in your life would most likely treasure a Cubbie in the shape of the school mascot embroidered with the name of the school and the date of graduation.   Tigersbears, and lions are common school mascots and could be easily decorated.  The mascot option also works to commemorate sports championships,  or membership in the cheer squad or the school band.

Cubbies also make a great option for the child going to sleep away camp for the first time.   A personalized, huggable harlequin dog or adorable penguin could help ease any pangs of homesickness.  Personalized messenger bags are a great option for those going to day camp.   Luggage and bag tags can help make sure that any necessary supplies or equipment go to the right person so your favorite camper is well supplied.

Cookouts are a fertile ground for personalized cooking utensils.   Your favorite BBQ chef would love to have a personalized cutting board on which to chop onions for burgers or mushrooms for steaks.   If the BBQ pit also features a bar area,  personalized shot glasses or beer mugs will be a big hit.  Decorated coasters could help keep frosty drinks from staining patio furniture.

The Fourth of July is probably the major summer holiday and is also a great time for personalized decorated items.   Patriot variegated embroidery thread is perfect for that patriotic quilt or tablecloth for the Fourth of July celebration.  Flag patches could be used as table favors or as giveaways.  A patriotic mural could be made from sublimated tiles.

Truth be told,  every season is brimming over with events that are crying out for promotional items and personalized goods,  summer just happens to be the one that is coming up.  The trick to capitalizing on each season and the opportunities it may bring is to be alert and to think about how you can marry the circumstances of your markets to the products that are available.   Customers often don’t know what they want or need, and part of your job,  as a decorator,  is to show them the possibilities.   This post outlines a few of the options that are available for summer.   We look forward to seeing the seasonal decorative items that you all will discover and create.

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