Time Travel Tuesday: Four Benefits of a General Store

Once upon a time,  when America was young and expansion was moving westward,  most newly created towns had a general store or a mercantile.   Most of the towns were small,  and the cost of getting goods to the town was usually high,  so the general store tried to carry all the merchandise a person might need.   From guns to nails to pans to dresses and boots,  the general store was often the one place in town to buy goods and it sold everything.

As time went on,  the general store became less relevant.  Goods were less costly to move and easier to get,  so stores started specializing.  People went one place to buy dress shoes and another place to buy athletic shoes and yet another place to buy boots.   Sure it was more trips, and wasn’t always convenient,  but the selection was better,  or the costs of an individual purchase were less, or so it seemed,  so people convinced themselves it was worth the extra time and effort.

It is true that,  in some cases,  it is worth to move from store to store.  A store that specializes in one particular kind of item might have more brands or styles available.   Stores that specialize will hopefully have employees that have a more in depth knowledge of the brands and products sold.  A single product  store may have better prices because they’re buying more of that product from fewer suppliers.  There are advantages to specialty stores but,  in our opinion,  a general store, like EnMart, still offers more benefits.   Here’s a few of the reasons why we hold that opinion.

Benefit 1:  Time is precious – A lot of people who decorate are people who are running their own businesses,  who are tasked with management, production and many other things in addition to ordering.  Shopping with a supplier that offers products for a variety of decoration disciplines means you can get everything you need in one place,  in one visit.  Time spent visiting multiple stores or sites may save you a few pennies,  but it will cost you in productive hours lost.

Benefit 2: Merchandise that sells – Every store has space constraints,  whether it’s the physical constraints of a building,  or the monetary restraints of the cost of inventory.  When you shop at a general store, the items in every category are items that sell,  because they have to be.   Just like the general stores of days gone by,  the current one stop shops have to offer inventory that produces,  they don’t have space for items that are so-so.  The product offerings in a particular category may be narrower,  but they’ll be ones that sell because they get their particular jobs done.

Benefit 3: Easy Expansion – Say you’re an embroiderer and you want to add sublimation.  Or you’re a quilt shop owner that’s interested in adding craft kits.  If you’re working with a one stop shop,  like EnMart,  you can find what you need, get your questions answered and purchase your supplies easily.  As an extra, added bonus,  you’ll be dealing with a company you already know and trust.

Benefit 4:  Easy to Remember – It seems, nowadays,  that shopping is about remembering passwords, and where your credit card numbers are stored and where they aren’t,  and keeping straight which information matches with which store.  If you’re working with a general store,  you only have to remember one set of information.  There’s no stress about forgetting or confusing a password,  no worries about what thing gets purchased from what store.  It’s all in one place.

Obviously,  EnMart doesn’t yet carry the supplies for every decoration discipline,  we’ve always focused on decoration techniques like machine embroidery and sublimation in which we have an expertise.   Our goal is to give you the benefit of our knowledge, experience and connections,  so you can get quality products at reasonable prices while also receiving knowledgeable support and fast shipping.  We may not wear white aprons and sweep the front porch of the store in the morning,  but we follow in the footsteps of those men and women who once operated the general stores.  Our goal is to get you what you need, with a maximum of value and a minimum of stress.

Happy Thanksgiving!

EnMart will be closed Thursday,  November 23 and Friday, November 24 to allow our employees to enjoy Thanksgiving with their families.   We will re-open on Monday,  November 27.

Among the many things we are thankful for this holiday season,  we must count you,  our loyal customers and friends.   Thank you for supporting EnMart.  We wish everyone the happiest of Thanksgivings.

 

How To Apply for Wholesale Pricing from EnMart

Like many suppliers,  EnMart offers wholesale pricing to those customers that qualify.   In our case,  wholesale pricing is a percentage off the public price,  the price anyone can see if they came to our homepage and click the start shopping button.  The public prices are freely visible, and can be seen without logging in or creating an account.

Wholesale prices,  on the other hand,  can only be seen once a customer has applied for a wholesale account and been approved.  Once a customer has been approved,  wholesale prices are visible only if the shopper is logged in.  Otherwise all pricing will reflect the public price.   This keeps our wholesale prices private,  so that any of our customers who wish to resell any of our products will not have to worry about their customers seeing the prices at which the goods being sold were purchased.

The application process works as follows:

  1.  Go to the EnMart homepage.   On this page,  you’ll see four buttons.   The one on the far righthand side says, “I need a business log-in”.  Click that button.
  2. Once the button is clicked a form will appear.  There will also be a text box which explains the steps we had to take to get around our $25 minimum order requirement.  The upshot of the explanation in the box is that you will not be charged $25 for applying for a log-in.
  3. After you’ve read the explanation,  go ahead and fill out the form.  MAKE SURE TO INCLUDE YOUR TAX I.D. NUMBER.  Applications for wholesale pricing without tax i.d. numbers will not be considered.
  4. Complete the form and click the “Submit Order” button when done.
  5. Once the form has been submitted,  we will review your information. During normal business hours,  most people are notified of approval or denial within an hour or less.   On weekends and after normal business hours,  approval and notification will take longer.
  6. After your account has been approved,  you must remember to log-in before shopping.  This will allow you to see wholesale prices.  If you shop and fill your cart without logging in,  you will not see wholesale pricing until you log-in at checkout.

NOTE:  You can also reach the wholesale account application form from any page by clicking the “Wholesale” button on the top menu.

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