Anyone who has had anything to do with running a business knows the pain of the days when nothing about the experience is fun. Equipment breaks. Supplies don’t arrive in time or arrive too soon. The customer doesn’t like the artwork you produced. The customer has ideas that aren’t really possible unless you had a time machine and an army of shirt decorating robots. Your price is too high. You turn time is too long. Your employees don’t show up. There’s a lot of reasons why having a business can be tough day to day. So why do we do it?
There are a lot of reasons, but, sometimes, it’s just because of the days when it’s fun.
Because of the days when a blogger tries a string art kit you created and likes it. Or the day when a crafting guru does a video demo of the new Color Your Own Mug Kit that is just perfect (and positive). It could be the day when one of your many lovely Facebook friends, unprompted, speaks up and recommends your company or your products to another who is asking for a recommendation.
Perhaps it’s the day when someone takes some products of yours and does something totally new and awesome with them. Or you get a note or an e-mail in which you’re told that a product you carry inspired someone to do something they’d never tried before, and the result was better than they’d ever dreamed. It’s definitely fun the day a you get to solve a problem; recommending a product that helps someone out of a jam and makes their life easier.
Fun is always in the mix in when new products and possibilities arrive on the dock. Maybe you come up with a kit that could help quilt shop owners sell remnants of fabric in a fun (and adorable) way. Or perhaps you add some markers that extend the possibility and creativity of sublimation to a new customer base. Maybe, one day, some cuddly rag dolls show up on your dock, and suddenly there’s a whole new range of cute with which to play. The almost best part, when something new shows up, is wondering what your amazing customers will do with these new products. The best part is finding out.
It’s certainly a good day when you can solve a problem and help someone out. Maybe you’re at a craft or trade show answering questions for someone who is just starting out. Perhaps you share your knowledge and expertise in Facebook groups or on Twitter. Maybe you write a blog, or two, where you share knowledge and information gained from years of experience. Some days it’s just taking a minute to encourage someone who is experiencing one of the tougher aspects of being in this industry.
So, yeah, running a business can be tough, and there are days when you’re going to wonder why you’re doing it and if it’s worth it. Those days aren’t the ones that matter though. The days that will stick in your memory are those days when everything goes well and you feel like you’ve done good work and made a difference. That’s when it’s fun, and worthwhile.
We’ve told you about some of the days when running EnMart has been fun, but we’re more interested in hearing about your best days. What has made running your business the most fun? Share your answer in the comments. We look forward to hearing what you have to say.