If you’re anything like me, you’ve probably gotten roughly one million Black Friday e-mails by now. First it was teasers. Then it was doorbusters. Somehow Black Friday the day became Black Friday the week (or several weeks), and it seems that everyone wants to offer you a deal or a special or a once in a lifetime can’t miss opportunity.
One of the things we get asked quite often is why EnMart doesn’t offer free shipping or do more sales. There are a lot of reasons why we don’t, but the most basic one is this – we don’t because everyone else does. It’s not that we’re contrarian, it’s more that our goal is to offer our products at prices that produce a profit for us while still being budget friendly for our customers. Also, when there’s a blizzard of offers already out there, standing out from the crowd can be tough.
Still, we get that free shipping and sales are expected and desired by a lot of our customers, so I wanted to address in more detail the reasons why we don’t offer either of those things on a regular basis. One reason we don’t tend to offer free shipping more often is the fact that, in our experience, when we have offered it, orders have not increased. If we offer a free shipping coupon for orders past a current price threshold, customers often neglect to use it, even if they meet the threshold. Order size also doesn’t tend to increase when we offer free shipping. Since the whole goal of offering something for free is to encourage more people to buy, when that doesn’t appear to motivate the behavior we want, we try something else.
EnMart also does a lot of work to keep shipping costs and product prices budget friendly for our customers. We offer a variety of shipping options, including allowing customers to ship via the U.S. Postal Service or on their own accounts. Our shipping costs are also based on the shipping rates offered to our parent company. Since that company ships a large number of packages daily, EnMart customers benefit from rates that are lower than they might otherwise be.
As for sales, we like sales as much as the next company, and have tried, over the years, to come up with some fun sales that offered good deals. Still, as with the free shipping scenario, we find that sales don’t tend to increase the volume or size of orders we get. They also don’t seem to be a prime motivator for those who are placing orders. So, we end up back at our basic premise, that good service, good products and budget friendly prices are a larger motivator for our customers.
Please keep in mind that we do offer sales and specials when the mood strikes us. The best way to keep up to date on what sales and specials are available is to follow us on Twitter or Facebook, or to sign up for our mailing list. If we have a special offer running, we will send out an e-mail and announce it on social media.
Also, if you have any comments or suggestion for a sale you’d like to see us offer, or a thought about our current policy, we’d love to hear from you. Feel free to comment on this blog post, leave us a comment or a message on social media, or contact us through any of the available methods.