How Can We Help You In 2020?

A tradition for a lot of businesses at the end of the year is a post about the great things that are coming in the next year.   We’ve done our share of those in the past,  but I thought I’d change it up this year.   As 2019 comes to an end, and we look forward to 2020,  I don’t want to talk about what’s new with us,  I want to talk about what’s new with you,  and how EnMart can help you with the new opportunities and challenges you may face.

If your challenge is to reduce your production downtime,  one culprit may be the thread you’re using.   If you’re experiencing a lot of thread breaks or birdnesting,  it might be time to investigate a different brand of thread.   It could be that you’re paying a lot of money for a premium thread that isn’t behaving in a such a premium way,  and your thread cost isn’t keeping pace with your income.   If one of your goals for 2020 is to reduce your thread expenditures or to eradicate production downtime,  we would like to recommend you take a look at Iris UltraBrite Polyester thread.    The Iris Thread is durable,  elastic,  colorfast and runs smoothly at high speeds.  A trilobal polyester,  it also has a great shine which makes it a standout where ever it’s used.

Another common cause of embroidery issues can be stabilizer.   Some embroiderers are using stabilizer that isn’t adequate for the job they’re asking it to do,  which means they have to use more to achieve the desired effect,  which impacts their budgets.   Other times,  an embroiderer may not be aware of a stabilizer which is specially designed to work with a material or type of embroidery,  and so are doing a lot of extra work to get the desired finished look.   If you’re not aware of all the types of stabilizer EnMart carries,  check out our “Supply Spotlight” posts to learn more about how stabilizer can be used.  If you are interested in samples of the stabilizer we offer,  contact us and we’ll be glad to send you a stabilizer sample pack.

If your goal is to increase your profits in 2020,  an area you might wish to investigate is blank patches.   Patches are very versatile and can be added to a large variety of options.  People also tend to think they’re more complicated to make or to embroider than they actually are.  If you’re looking for patch blanks which you can embroider,  we supply those,  as well as instructions on how to embroider them.   If you want to make your own patches,  we offer multiple types of water soluble backing,  and merrow floss as well.  Finally,  if you’d prefer printed patches (a great option for hats,  for instance)  we can supply those quickly and for a great price.

Merry Christmas

 

EnMart will be closed Tuesday, December 24 and Wednesday, December 25 in honor of the Christmas holiday.  We wish all our customers and friends a safe and happy Christmas. 

Frequently Asked Questions About Shipping

Sometimes it seems like deciding how your order should be shipped is the hardest part of placing an order.   How fast does it need to get there?   How much money do you want to spend?  Does one carrier operate a little more efficiently than another in your area?  There are a lot of details that need to come into play to make sure the shipping option you select is the best one for you,  and today I wanted to answer some common questions about shipping from EnMart,  in hopes of making that decision a little easier.

What shippers does EnMart use? Currently our primary shipping option is Federal Express.   We also offer shipping via USPS for package ten pounds and under.  We do have the ability to ship via UPS as well,  although that must be requested.  We can also ship on a customer’s account number.

How do I request you ship on my account?  “Use my Fedex/UPS Acct #” is an option on the pull down menu where you can select shipping.   If you select this option,  we will ship on your account.  Please make sure your account number is either included in the notes on your order or listed in the designated spot in your account record.

Who determines if a location is business or residential? That determination is made by the carrier,  usually based on USPS zoning tables.   EnMart has no control over how a business is classified.  The carriers charge us based on those classifications and that is how we charge you.

Is USPS always the cheapest shipping option? Not always.  USPS can be a great option for things like blank patches,  but it isn’t always the least expensive way to ship.  Make sure to check out all your options and compare prices when deciding how your order should be shipped.

How quickly do items from EnMart ship? Most items that are in stock and on the shelves will ship same day. Larger orders may take an additional day.  Orders placed later in the day may also ship next day.  Items,  like blank patches,  that need to be made,  will ship based on the posted production times.

Can I pick up items at your facilities? We do have a local pick-up option which is available for customers who are near one of our locations.   Polyester Thread and stabilizer are available for pick-up at every location.   Other items may only be stocked in certain locations.   You will be notified if you elect to pick-up locally and the item is not available.

Does EnMart offer free shipping? As a general rule we don’t offer free shipping.  We do occasionally have a special where free shipping is offered,  but those are rare.  Our problem with free shipping has always been that it isn’t really free,  the cost is generally just passed on in the cost of the items purchased.  Rather than raise our prices to provide “free” shipping,  we decided to keep our prices and shipping costs reasonable.

Remember,  if you have questions about the best way to ship the items you order from EnMart,  you can always contact us and ask.

New Tools to Make Shopping Easier

Earlier in June we announced the debut of our new website.   We decided, in part,  to revamp the old site because we wanted to make it easier for our customers to shop with EnMart.   One way to do that,  we thought,  was to add some tools that would help streamline the shopping process for certain products.   I’d like to introduce a few of those tools to you today.

The first tool is our Patch Designer. One of the main issues for people who buy patches has always been figuring out border and fabric color.   Our new Patch Designer tool allows you to do that in real time,  since it adds the colors you pick to a graphic of the patch you want to buy.   That way you can see if purple really does work with aqua,  or exactly what shade of gray you need.  Obviously monitors may skew colors a bit,  but the Patch Designer offers as true a color representation as we could provide.

The Patch Designer tool also walks you through every step in the purchase process,  ensuring you don’t forget to select a backing or don’t leave off a border or fabric color.   Once you’ve added all the necessary information,  this tool for designing blank patches gives you the option to add everything to your cart.   No fuss,  no muss and you can add all your patch details in one place.

Another useful new tool we’ve added is the Thread Color Selector.   This tool offers a color grid on which you can select your desired shade.   Once the shade is selected,  the tool will show you the Iris Thread color numbers that most exactly match your selection.  If you have an RGB number for the color you need,  you can select anywhere with that color area and then use the slider bar to reach the RGB color number needed.    The Color Selector will always show the closest matches available.

The next tool is an update of our Thread Cross Reference Converter.  This is the tool you can use to convert from another brand of thread to Iris.   Currently you can convert from Madeira, Robison Anton,  Isacord and Gunold,  as well as search for a thread color based on a Pantone color.  The goal of this tool is to make thread conversion easy and painless.

All the new tools can be found under the Resources tab in the top menu on the website.

Welcome to the New EnMart Website

Have you ever had that experience where you redecorate your house and for the first few days you bump into the coffee table because it isn’t where it used to be?  Things are familiar, yet different.   That’s a bit what creating our new website has been like. All the things you love about EnMart are still here, some of them just may be in different places.     And we’ve added some new features that are designed to make shopping with us easier and more fun.

One new thing is the Patch Designer, a tool that allows you to see your color choices in real time before you make your purchase.   Wondering if aqua and pink works better than navy and red?   This tool will tell you.    Another tool we’re excited about is the Thread Color Selector.   You pick a hue from the color chart and the selector shows you the Iris threads that are the closest match.   If you want to purchase, you simply click the color chip for the color you want and it adds to your cart.   Add in our redesigned Thread Conversion Engine and you’ve got a great system for finding or converting thread colors, all created to make your shopping experience more stress free and streamlined.

You may notice that the website navigation is different too.   Our menus have been redesigned to assist our customers in quickly finding what they need.  Also, did we mention we’ve added vinyl to our product offerings?  We know a lot of our customers are multi-hyphenates, embroiderers-sublimators-quilters or sublimators – crafters or some other combination.   Adding vinyl to the products we offer means we’re that much more of a one stop shop for our customers who work in more than one decoration discipline.

Finally,  there’s the new logo.   A more modern take on the EnMart name,  while still keeping a bit of the flavor of the old logo.   We think it’s a great fit with the new look of the website and for the way EnMart has evolved.

Welcome to the new EnMart.   Thank you for shopping with us.

Happy New Year

EnMart will be closed on Monday, December 31 and Tuesday, January 1,  in honor of the New Year.   We wish all our friends and customers a happy,  prosperous and productive 2019.

We will re-open on Wednesday, January 2, 2019

EnMart’s Tips and Tricks for Success

Every company is different,  and each has its own way of doing things,  and its own little insider secrets.  Since the end of 2018 is close at hand,  I figured it might be a good time to share a few tips for getting the most from your relationship with EnMart,  so you can start 2019 off on the right note.

Tip #1:  Look for the discounts and the specials –  Iris UltraBrite Polyester Thread,  the king cones anyway,  definitely falls in this category.  Did you know if you purchase 12 or more in any combination of colors you will receive a dollar off per cone?  That takes the wholesale price of a dozen cones from $76.20 to $64.20.  There are also quantity discounts on certain items as well.   Make sure to check the “Qty Breaks” tab on the sublimation products and on blank patches.  Purchasing a few more items than planned could be very helpful to your budget.

Tip #2: Sell what others don’t sell – EnMart offers a few products that other suppliers don’t offer.   One such product is the Iris Thread mentioned previously.  Another product that is available only from EnMart is the Remembears.  Offering a product your competitors don’t offer gives you an advantage in your particular marketplace.  If you seize the opportunity early,  you can lock in and dominate the customer base for those products.

Tip #3: Order early –  We at EnMart pride ourselves on our speedy shipping and strive to get orders for goods that don’t need to be manufactured out the same day. If you want prompt shipping of your orders,  it’s best to place them as early in the day as you can.   Our official cut off time for same day orders is 2 p.m.  In practice we may stretch that a little,  but it’s still always best to order sooner rather than later.

Tip #4: Time Issue – Talk To Us – We know that sometimes orders get placed at the last minute, or a customer brings you a rush order and you need supplies now.  We’re familiar with the panic that can cause,  and we’re willing to help,  if you let us know.   If you have a time sensitive issue with an order,  put a note on the order when you place it,  or contact us to let us know about your needs.  We can’t promise to be able to meet every request,  but we certainly can’t meet any of the ones we don’t know anything about.

Tip #5 – Follow us on Social Media – Want to be the first to know about specials or sales?  Eager to hear about new products before your competitors?  EnMart generally spreads any news we have to share through our social media feeds or by e-mail.   Follow EnMart on Facebook or Twitter,  or visit our boards on Pinterest to stay up on what’s happening at EnMart.  You can also join our mailing list to be sure you receive our e-mails.

Merry Christmas!

 

EnMart will be closed on Monday, December 24 and Tuesday, December 25 in honor of Christmas.   We wish all our customers and friends the happiest of holidays and the merriest Christmas possible.

No Sale, Just Low Prices

If you’re anything like me,  you’ve probably gotten roughly one million Black Friday e-mails by now.   First it was teasers.  Then it was doorbusters.   Somehow Black Friday the day became Black Friday the week (or several weeks),  and it seems that everyone wants to offer you a deal or a special or a once in a lifetime can’t miss opportunity.

One of the things we get asked quite often is why EnMart doesn’t offer free shipping or do more sales.   There are a lot of reasons why we don’t,  but the most basic one is this – we don’t because everyone else does.   It’s not that we’re contrarian,  it’s more that our goal is to offer our products at prices that produce a profit for us while still being budget friendly for our customers.  Also,  when there’s a blizzard of offers already out there,  standing out from the crowd can be tough.

Still,  we get that free shipping and sales are expected and desired by a lot of our customers,  so I wanted to address in more detail the reasons why we don’t offer either of those things on a regular basis.  One reason we don’t tend to offer free shipping more often is the fact that,  in our experience,  when we have offered it,  orders have not increased.   If we offer a free shipping coupon for orders past a current price threshold,  customers often neglect to use it,  even if they meet the threshold.  Order size also doesn’t tend to increase when we offer free shipping.   Since the whole goal of offering something for free is to encourage more people to buy,  when that doesn’t appear to motivate the behavior we want,  we try something else.

EnMart also does a lot of work to keep shipping costs and product prices budget friendly for our customers.   We offer a variety of shipping options,  including allowing customers to ship via the U.S. Postal Service or on their own accounts.  Our shipping costs are also based on the shipping rates offered to our parent company.  Since that company ships a large number of packages daily,  EnMart customers benefit from rates that are lower than they might otherwise be.

As for sales,  we like sales as much as the next company,  and have tried,  over the years,  to come up with some fun sales that offered good deals.  Still, as with the free shipping scenario,  we find that sales don’t tend to increase the volume or size of orders we get.   They also don’t seem to be a prime motivator for those who are placing orders.  So,  we end up back at our basic premise,  that good service,  good products and budget friendly prices are a larger motivator for our customers.

Please keep in mind that we do offer sales and specials when the mood strikes us.   The best way to keep up to date on what sales and specials are available is to follow us on Twitter or Facebook,  or to sign up for our mailing list.   If we have a special offer running,  we will send out an e-mail and announce it on social media.

Also,  if you have any comments or suggestion for a sale you’d like to see us offer,  or a thought about our current policy,  we’d love to hear from you.   Feel free to comment on this blog post,  leave us a comment or a message on social media,  or contact us through any of the available methods.

Sales Tax Rules Change

To Our Customers:

Most of you, if you follow the news at all, have probably heard of the recent Supreme Court decision in the case of South Dakota vs. Wayfair.   This decision has altered the rules about when and why sales tax must be collected.

Currently, EnMart and Ensign Emblem collect sales tax in the states where we have a presence, MI, GA, IL, CA, NV and NJ, as was required by previous tax law.   With the advent of the new decision, we will also begin collecting sales tax on all orders that ship to AL, IN, KY, MO, WA and WI.     It is likely there will be additional states added to this list in the near future.

If you are currently in one of the states listed above, you can establish your tax-exempt status with EnMart/Ensign by completing the relevant state sales tax exemption form and submitting it to us.    This form should be completed in your legal business name.   We will begin charging sales tax in the additional six states listed above on October 1, 2018.    If we do not have a completed form on file by that date, your account will be charged sales tax until such time as the completed form is on file.

Please be aware that,  even though we are currently only adding six additional states,  most states will probably be requiring sales tax collection in the near future.   Even if you are not in one of the states in which we currently charge tax,  it still might be worthwhile to complete a sales tax exemption form for your state and send it to us.  All forms are kept on file,  and once an account is set to exempt status it will remain so.

For a current list of taxable states, links to their respective exemption forms, and for submission of your completed forms, please visit our Sales Tax Exemption Forms and Links page.

As always, our goal is to remain compliant with all applicable laws and regulations.

Thank you for your assistance and cooperation.