Have you ever had that experience where you redecorate your house and for the first few days you bump into the coffee table because it isn’t where it used to be? Things are familiar, yet different. That’s a bit what creating our new website has been like. All the things you love about EnMart are still here, some of them just may be in different places. And we’ve added some new features that are designed to make shopping with us easier and more fun.
One new thing is the Patch Designer, a tool that allows you to see your color choices in real time before you make your purchase. Wondering if aqua and pink works better than navy and red? This tool will tell you. Another tool we’re excited about is the Thread Color Selector. You pick a hue from the color chart and the selector shows you the Iris threads that are the closest match. If you want to purchase, you simply click the color chip for the color you want and it adds to your cart. Add in our redesigned Thread Conversion Engine and you’ve got a great system for finding or converting thread colors, all created to make your shopping experience more stress free and streamlined.
You may notice that the website navigation is different too. Our menus have been redesigned to assist our customers in quickly finding what they need. Also, did we mention we’ve added vinyl to our product offerings? We know a lot of our customers are multi-hyphenates, embroiderers-sublimators-quilters or sublimators – crafters or some other combination. Adding vinyl to the products we offer means we’re that much more of a one stop shop for our customers who work in more than one decoration discipline.
Finally, there’s the new logo. A more modern take on the EnMart name, while still keeping a bit of the flavor of the old logo. We think it’s a great fit with the new look of the website and for the way EnMart has evolved.
Welcome to the new EnMart. Thank you for shopping with us.