Trendy Thursday: How to Keep Up With Trends

If you’re running a business,  you’re busy,  that’s a given.  There are probably a lot of hats on your head and trying to add one more may seem impossible,  but it’s necessary.   Anyone doing garment decoration or really decoration of anything,  be it mugsblankets or patches,  needs to be aware of what’s trendy.  After all,  you don’t want to be offering items decorated with camels when everyone has decided their new love is llamas.

Luckily,  keeping up with the latest trends doesn’t have to be difficult or particularly time consuming.   Here are a few ways to keep on trend without spending a ton of time.

Use Social Media –  Follow your competitors.  Follow the feeds for the companies that make or sell equipment and supplies for your decoration discipline.  If you create garments or hats,  follow fashion blogs or sites that cover trends in the items you decorate.  Social media can be a great tool for collecting a lot of useful information in one place.

Talk to People – If you have employees,  particularly if they’re in a variety of age groups,  talk to them about what they like/notice/have seen people wearing. If you have kids, or know people who have kids,  talk to the kids about what’s hot in their world right now. Definitely talk to your customers,  as they can be your best source of industry or interest specific trend information.  Create a e-mail box or a billboard where people can post interesting articles and information they’ve found.

Go to Trade Shows – Yes,  a trade show can be a significant investment in time and money,  but it’s also a place where you can kill a variety of birds with one stone.   You can view the newest equipment.   You can visit multiple suppliers and see what new supplies are available.   Seeing what new things are being offered gives you some advance notice of what upcoming trends might be.  Trade shows are also a great place to learn,  with seminars that teach a variety of decoration techniques.  Trade shows offer a number of ways to gather information on trends in one place with one visit, so they’re well worth the time and effort.

Subscribe to Magazines – Whether they’re trade journals or something more general interest,  magazines can be a great tool for staying current on trends.   Many trade journals can be received in digital format and some are free to those who work in the industry.   Subscription prices for digital formats of general interest magazines are also available.   As a bonus,  many magazines will have electronic newsletter subscriptions available.  In these newsletters they spotlight articles they think are important,  which may also be a way to spot emerging trends.

Go Shopping – Maybe your shopping trip is to an actual store,  or maybe you shop online,  but spend a little time each week visiting stores to see what they’re offering.  This is particularly relevant for garment decorators,  but it really has benefit for any kind of decorator.   Doing a little shopping (and it can be of the window variety, where you don’t spend money) helps you stay current on what’s on the way in and what’s on the way out.

The main thing to remember is just to keep your eyes and ears open.   Anything could be the piece of information you need to clue you in to the next big trend.  Stay alert and stay interested, and your business well be poised to ride the next big wave when it arrives.

Trendy Thursday – 5 Fashion Trends We Really Wish Would Disappear

Fashion,  a few people don’t care about it at all,  some people are absolute slaves to it,  and most are probably somewhere in the middle.   They want to be fashionable,  but aren’t dedicating huge portions of their lives to this quest.  Fashion is fun,  but it can also be a problem for decorators,  particularly when they’re asked to decorate something that’s trendy,  but not easy to embellish.  I’m sure you all have your own lists of fashion trends you’d be happy to never see again,  but today I thought it would be fun to share ours.

Trend 1:  Performance Wear – Yes,  you’re an athlete.  Yes,  you’ve worked hard to get your body in shape and this type of clothing shows that off.   Yes,  performance wear can have moisture wicking capabilities and other traits that make it great for wearing when you’re exerting yourself.  What performance wear doesn’t have is the qualities that make it easy to decorate.  It’s stretchy and hard to hoop which makes embroidery difficult.   It’s thin and often made of polyester or a poly blend,  which can make it unsuitable for screen printing and and decoration techniques involving heat.  Performance wear is pretty much a combo platter of decoration difficulty.

Trend 2: Excessively Distressed Denim – We’ve probably all seen the photos of the pair of jeans for sale that were primarily seams and nothing else,  which is an extreme case.  Still, excessively distressed denim pretty much showcases what decoration was designed to cover up,  which is holes in the garment.   Holes worn into a pair of jeans through wear and time is one thing.   Holes that are pre-made before the garment is even bought or worn is quite another.

Trend 3:  Rompers – Guys may not even know what these are,  since the last time they probably wore one was when they were infants.  Women,  however,  may be quite familiar with the romper,  which is basically a jumpsuit where the legs stop at shorts level.   They’re most likely not that hard to decorate,  honestly,  they’re just not really a good look for any grown-up person to wear,  and that’s why they made the list.  (Note:  Apparently there are rompers for men – which is just wrong on so many levels.  This trend definitely needs to die!)

Trend 4:  Logos On Everything – Yes, putting logos on shirts or jackets or bags can be the life blood of a decoration business,  and having one logo on something isn’t committing a fashion faux pas.   It’s when there are multiple logos everywhere, on every piece of clothing or accessory,  that it becomes too much.  Mixing logos isn’t the greatest fashion homerun either.   Logos are like spices,  a little adds some interest.  Too much,  and you’re turning red and reaching desperately for something to cleanse your palate.

Trend 5:  Cold Shoulder Tops – Another trend that guys may not be as familiar with but something that seems to be showing up everywhere from formalwear to t-shirts.   Basically,  a cold shoulder top is one that has cutouts that leave the shoulder bare.   This style interferes with monogram or logo placement and just isn’t really a look that works for most people.

So,  those are the fashion trends we’d like to see ended,  but I’m sure there are many that we left off the list.  What’s your biggest fashion pet peeve as a decorator?  Leave a comment and let us know what fashion trend you really dislike.